Despite an aggressive ad campaign, ABC viewers let the name fool them.
After this week, ABC is pulling “Happy Town” from its schedule for the rest of the month/season.
The decision comes after two episodes have aired of the Wednesday night show, which dropped 29% for its second week to a decidedly unhappy 1.2 adult demo rating. ABC will air another episode Wednesday night, then burn off the remaining five episodes starting June 2.
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